HISTES

HISTES is the European Association of Universities and Higher Education Teachers. It serves as the foundation for a unified international socio-educational platform that facilitates the regular exchange of experience and modern educational developments, professional development, intensive interaction, and joint development among participants.

HISTES needed to optimize its internal business processes and interactions with its partners—educational institutions located in Europe and the CIS. The primary objective was to create a convenient and efficient application process for students applying to European universities. This included processing applications, communicating with applicants, generating documents, and publishing them in the client's personal account.

A customized registration path ("tunnel") was developed for each segment. University representatives completed a university questionnaire, and students completed a questionnaire with their preferences for majors and countries of study. This helped improve users' initial experience with the platform.

The contact database was created in two ways: automatically during user registration and manually by managers. Thanks to a unified database, interactions between universities and applicants became simpler and more transparent.

To simplify work with clients and partners, the contact database was segmented. The main segments were universities and prospective students. This allowed for more precise customization of interaction and automation processes.

The "Documents" tool provided centralized application management. A responsible manager received a student's application, contacted the university to clarify details, and sent the approved document package to the student via their personal account.

The newsletter became the primary tool for informing students about new university offers, educational programs, and other useful information. This maintained user engagement.

Each association member was provided with a company business card describing its activities, products and services, collaboration opportunities, and contact information. This simplified the search for points of contact between universities and students.

Using the integrated CRM, internal and external business processes were optimized. Managers gained access to contact, task, and deal management tools, speeding up request processing.

The Knowledge Base tool consolidated all internal documentation—instructions, standards, and other information. Access rights ensured that managers saw only the information they needed to do their jobs.

The project enabled HISTES to comprehensively address automation challenges, improve interactions with partners and students, and enhance the efficiency of internal processes. TheCabinet platform integrated key processes, including application management, newsletters, and CRM, creating a user-friendly ecosystem for the association.